Bragg Gaming named Chris Looney for the role of Commercial Director as the company wants to further consolidate its position in the North American B2B gaming space.
In this role, Looney will work closely with the CEO Richard Carter
to develop and implement Bragg's strategic vision of expansion into new regulated markets, including the US.
He joins the company with Red Tiger Gaming, where he is praised as "instrumental in driving the company's growth and success." Previously, he held a number of increasingly senior roles at Microgaming.
"Bragg created an opportunity that I couldn't refuse," said Looney. “The company's global presence and portfolio of proprietary products and content in the B2B gaming space provide a solid foundation for further expansion into new markets.
“In North America in particular, jurisdictions continue to evolve, regulate and open up. Bragg is well positioned to succeed in these markets and I am excited to be part of the game plan. ”
The addition builds on Bragg's momentum that resulted in final deals to take over US igaming from technology and content provider Spin Games following the completion of the Nevada-based slot studio acquisition Wild Streak Gaming.
Bragg expects to expand its content and technology offering to markets in the US, Europe, and worldwide.
"We are delighted to welcome Chris to our management team," added Carter. "He has an impressive track record of driving growth and success and his extensive industry knowledge will be crucial as we continue our global expansion into key markets such as the US, UK, Italy, Canada and anticipated new market openings such as the Netherlands."