Peak CasinoBeats, which marked the return of physical events for the gaming industry in Europe, asked "What does it take to be successful in Spain?" FBM sponsored session where industry experts analyzed the latest developments on the Spanish market.
There was a moderator among the participants Jake Pollard, founder of Open Media Services, together with a partner at Loyra, Patricia Lalanda Ordóñez, CEO of Jdigital, Andrea Vota and head of marketing at Party Casino, Laricea Roman.
At the start of the debate, Ordóñez explained that the past semester was very intense and demanding in terms of adjusting operations to new technical and regulatory requirements, which also aim to reduce advertising. In this context, legal organizations such as Loyra have worked hard with operators to ensure that they can keep their licenses without neglecting their business.
Vota, as Director General of the Spanish Trade Association, reviewed what had happened in Spain since the approval of the Royal Decree. The measure bans welcome bonuses, sponsorship deals between clubs and bookmakers, and greatly restricts advertising on online channels, TV and radio.
He said: "Since summer 2020, there has been a legal conflict in Spain since the royal decree was approved and implemented in November
. The last restrictions will come into force next month. "
“In fact, following a quarantine during a pandemic, there really is no justification for applying the same advertising restrictions that will be enforced now. We believe that advertising is something necessary in online gaming, not only because it helps promote, but also because it is a way to distinguish licensed operators from platforms that operate illegally, ”he explained.
Roman also presented a positive perspective, stating that for Party Casino, "despite initial restrictions during the forced blockade, the Spanish market has been extremely successful for us and is growing steadily, not only from the perspective of brand engagement, but also the conversion of users who present very high quality in compared to other countries ”.
However, she also noted that the company was not immune to regulatory changes and had to comply with regulations while some clauses had an impact on operations.
“Party Casino has always focused on content and content transfer, not welcome bonuses. From this perspective, I think the first regulatory change concerns us more, ”she commented.
To echo this idea, legal expert Loyry noted that operators were open-minded from the start. to cooperate on new regulations and to tighten control of compulsive gambling.
Addition: “There was some kind of consent among all stakeholders until suddenly the last version was approved and passed, which made major changes and it was impossible for stakeholders to actually make their objections. We are now at the interpretation stage. In order to appeal against a royal decree, we need to know how to interpret each sentence so that in the future it will be ruled by a court that will not know about gambling. "
The moderator also asked for more details on the industry's plans to stop these restrictions, to which Vota replied that "Jdigital has actually appealed against the royal decree already along with the other gaming organizations concerned, such as AMI, the media association in Spain and La Liga. . "
And he stated, “Court cases can be slow and we will see what the results are as there are many parties involved, such as the government and other organizations. We are really interested in the judicial debate about what is right and wrong in certain trial periods of the decree.
"I'm pretty sure some of these may be legitimate, but we believe the general royal decree is a threat to the entire industry."