NFL franchise Chicago Bears, Rush Street Interactive and Rivers Casino Des Plaines entered into a long-term exclusive cooperation.
Marks Bears as the first in the sports betting and casino ecosystem, the partnership designates RSI's BetRivers as the Official Betting Partner and the Chicago Estate as the Official Casino Partner.
"We are extremely excited to announce BetRivers and Rivers Casino as our first longtime exclusive partner in the sports betting and casino category," he said. Ted Phillips, Bears president and CEO
"We can't wait to connect with our fans in a fun and unique way through these paths, and we couldn't be more proud of building a relationship with our hometown company."
As part of the partnership, BetRivers and Rivers Casino will receive a mix of stadium branding and digital, social and print assets. Additionally, BetRivers will be the title partner of a personalized free game for the team in the official Chicago Bears app.
Additionally, BetRivers players will see joint promotions for exclusive rewards and experiences when betting on a team.
"As a lifetime Bears fan, I'm delighted that BetRivers and Rivers Casino are partnering with our family-run NFL team, Chicago Bears, as the only official partner in sports betting and casino," he explained Neil Bluhm, president and co-founder of Rush Street. Interactive and fast-paced street games.
“We look forward to expanding our relationship with Bears and their dedicated fan base and offering innovative products and promotions as we remain committed to providing the highest quality customer service.
"This partnership also strengthens our commitment to our hometown teams in the states where we run online and in-store sports betting."