Stop made his debut with his 'Party Responsably' initiative, leveraging on partnership
PartyPoker and McLaren Racingto promote the benefits of staying in control, whether behind the wheel of an F1 car or while betting and playing.
At the center of the campaign is the Time to Pit mini-film, starring McLaren F1 driver Daniel Ricciardo, in which he emphasizes the importance of respecting personal constraints and staying in control.
As part of the initiative, the McLaren MCL35M cars will carry Party Responsible, not product branding, during the next two races, the Styrian Grand Prix and the Austrian Grand Prix - both at the Red Bull Ring in Spielberg, Austria.
The campaign will include the launch of a new internet center [partyresponsibly.net], which, in addition to the above-mentioned video, will show how McLaren has a promotion. For years, it has been concerned with safety, constantly introducing new safety solutions in its cars.
The hub will also help players check that they are in control of their bets and games, and will provide clear and concise information on the best ways and tools to stay in full control.
Grainne Hurst, Head of Corporate Affairs at Entain, said of the launch: “We believe there is much to learn from the importance McLaren and Daniel place on risk management and control.
"That's why we think Party Responsably is a great way to use partnerships to promote safer betting and gaming to ensure our players respect their limits and enjoy great entertainment with us."
The collaboration between PartyCasino, partypoker and McLaren Racing, which was detailed last month, will also feature McLaren-themed casino content and access to all gaming areas on the sites, contests to gain access to the McLaren Technology Center, joint promotions on companies' social media channels and jointly developed marketing content.