Casino news

Gaming1 forms a joint venture with Delaware North betting and gambling

Gaming1

collaborated with Delaware North forms a producing joint venture Gamewise, a provider of off-the-shelf digital gaming solutions available to licensed operators in North America.

As part of the partnership, Delaware North will offer its Betly.com mobile gaming brand exclusively through partnership in all new markets where it operates land-based casinos.

In addition to Delaware North's gaming and hospitality expertise, Gamewise will be backed by the Gaming1 omnichannel technology solution and partnership model that has been perfected over a decade in fully regulated markets around the world. Moreover, the Belgian gaming and sports betting partner will also make its library of proprietary gaming content available exclusively through a joint venture.

"Gamewise fills a gap in the North American gaming market by opening regional territories to operators based on a true turnkey solution to expand into the growing online sports betting and online gaming space," she explained. Luisa Woods, Vice President of Marketing, Games Department

in Delaware North

.

“The solution is specifically tailored for operators who wish to participate by investing in their own brand, and is designed to minimize the impact of resources on their core business. We believe this is exactly what the market was looking for.

“Both Gaming1 and Delaware North were looking for the right partner to match our shared ambitions, values and vision for market expansion in North America. The partnership is deeply rooted in the DNA of both companies and we are delighted to meet.

"Combining our gaming and hospitality expertise with Gaming1's expertise in collaboration with terrestrial operators, proprietary technology, and a track record of generating value from convergence between desktop and online gaming is a powerful proposition that will deliver exceptional value to customers across North America."

Gamewise will launch a modular and flexible sports betting and casino platform that provides a "hassle-free betting and gaming experience with great gamification, full ground-based integration, localized betting prices and market-leading bet acceptance rates."

Victor Araneda, Chief Business Development Officer at Gaming1, he added: “Our technology has always been developed to enhance the convergence between traditional ground operations and the interactive gaming environment with partners in regulated markets around the world.

“This is the basis of our unique partnership model that combines the expertise of both parties to provide consumers with the highest possible omnichannel experience.

"We have been monitoring the situation in North America for a while, so this is an exciting time for everyone at Gaming1 to partner with a caliber and ranks company Delaware North as we enter the North American market."

Back to top button