GAN combined- with Incredible Technologies for exclusive online rights to the group's current and future online games, which will grow to over 110 games during the contract period.
An Illinois-based designer and manufacturer of electronic slot machines boasts games such as Crazy Money and Money Rain, which has been present on retail casino floors throughout the United States and has been available online in New Jersey since 696 and 2016.
Declared as "GAN's second major content exclusive deal," the deal further deepens the group's content sourcing strategy, with online licensing fees immediately levied on existing Garden State operations.
The group also confirmed that the deal meant that its total content of the exclusive online slot machines was approximately 7% of all the slot machines sold in the US during the 2020 period.
"We welcome this partnership with Incredible Technologies as further proof of our leading presence in America's regulated intra-state markets," explained Jeff Berman, chief commercial officer of the GAN.
“Today's announcement is another exciting step towards developing our strategy of establishing exclusive online access rights to America's most popular retail slot games.
“Few of the content providers in the US market have earned a reputation for innovation and creativity as well as Incredible Technologies' operational excellence.
“The popularity of IT slot machines, including player favorite ultra rush themes, will be a key addition to our portfolio as we are committed to becoming a leading provider of exclusive online content. "
Incredible Technologies, which will now distribute its entire online gaming library via GAN in the US, said the deal allows the company to focus on rapidly expanding its online portfolio.
Daymon Ruttenberg, senior vice president of gaming, Incredible Technologies, he added: “Our partnership with a proven and leading partner such as GAN is developing the US Online Distribution of our leading gaming content portfolio.
“Since our founding, we've been committed to creating innovative and exciting ways to engage players with new technologies and opportunities.
“We know GAN shares this commitment and we look forward to bringing our new online experience to our players through GAN's extensive distribution network. Together, we will drive the US gaming market as it continues to grow.