International game technology hailed as a "pivot implementation" in Regency Casino Thessalonikiwhich means the second installation of Advantage CMS in Europe.
The property recently implemented the IGT casino management system, subsequently gaining a set of compatible bonus systems, content and amenities modules.
"Regency Casino Thessaloniki will take advantage of IGT Advantage's ability to capture solid business insights and use these insights to optimize its gaming platform and create loyalty motivating bonuses, rewards and promotions," he explained Mark MacCombie, Senior Vice President of IGT EMEA Sales .
"Greece is an important market for IGT and the extension of our IGT Advantage reach to this region with a respected operator such as Regency Entertainment Group is a significant achievement for IGT which confirms the importance of the system to our customers in the EMEA region and beyond."
In addition to implementing IGT Advantage, Regency Casino Thessaloniki uses a range of loyalty, service and content enhancement modules and applications.
In this way, the facility will equip its slot machines with M5 slot machines, an IGT content management module that enables personalized promotions, offers and amenities to be displayed in the slot game support window.
In addition to leveraging IGT's performance-enhancing bonuses such as Random Riches, PointPlay, XtraCredit, and Lucky Coin, the facility will also strive to increase convenience and performance through a variety of modules and applications.
One example is Mobile Responder, a solution that improves customer service by sending automatic service alerts and card event notifications to the mobile devices of casino staff in real time.
"The implementation of IGT Advantage at Regency Casino Thessaloniki enables us to increase the efficiency and level of personalization, service and entertainment that we can offer to Regency Club members," said Ian Gosling, Regency Chief Operating Officer, Entertainment Group.
"IGT has been a trusted provider of the Regency Entertainment Group for decades, and through the use of an advanced and scalable CMS system, Regency Casino Thessaloniki can continue our legacy by prioritizing future technologies that increase efficiency and keep us at the forefront of casino entertainment."