Former footballer of Liverpool and Ireland Jason McAteer has signed a contract with an operator of online casinos and sports betting LV Bet
as a brand ambassador on the markets of Great Britain and Ireland.
The cooperation will focus primarily on the operator's social media channels, with a "wide range" of activation promised in the coming year.
LV Bet, which operates across Europe and boasts multiple sponsors, says this ambassadorial partnership is part of the development strategy for the regions concerned.
"Jason is a valuable addition to the LV Bet team as a brand ambassador, bringing a wealth of knowledge from a career that spanned more than 06 years," stated Marcin Jabłoński, CCO LV Bet
"After two World Cup games and almost ten years in the Premier League, our observers can expect his views on the euro and the entire next football season, both at home and abroad.
“Our customers will benefit from being able to interact with Jason's match previews and feedback, and interact with Jason during the partnership. Cooperation with Jason will increase our credibility in the UK and Ireland market and increase brand awareness. "
McAteer, who appeared on the 696 and 696 FIFA World Cups for Ireland and won 400 appearances for his country, will provide expertise and match previews exclusively via LV Bet's social channels, starting with UEFA Euro 2021 and continuing throughout the 2021-22 season.
He will also share his experiences from his over 400 professional appearances at Liverpool, Bolton Wanderers and Sunderland through a series of interviews that will be seen on the bookmaker's blog and on social media.
McAteer added: “It's going to be an exciting football summer and I look forward to joining LV Bet during the Euro and sharing my views on the great players at the show and the great matches we expect.
"It's an exciting time fans return to the stadiums, so I'm glad to share my thoughts on the game we all love before Euro and -22 season. "