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Norwich City identifies BK8 Sports as its primary partner

Norwich City

Norwich City announced that the online gambling group BK8 Sports is the main partner of the 2020/22 season in which the club will return to the Premier League.

The contract will include the "tailor-made" BK8 logo as the new front of the sponsor's jersey of the City's first team with match and training kits for the new season.

“We are delighted to welcome BK8 as our new main partner. It's great that they see the value of working with Norwich City, ”he said Ben Kensell, chief operating officer of Norwich City.

“BK8 will undoubtedly be a new brand for City fans, but it is a brand that is trusted throughout Asia. The Premier League has a combined television audience of over three billion and is broadcast to over a billion homes - a large proportion of these Premier League fans come from Asia.

“Supporting BK8 in marketing this global Premier League fan base equally gives us as a club the opportunity to further increase our own exposure and commercial efforts in these markets.

“Both the club and BK8 are committed to supporting the ongoing review in sports betting and sponsorship. The club continues to comply with both its internal code of conduct and the rules and guidelines established by the Betting & Gaming Council when conducting marketing campaigns for betting and gaming brands.

💬 “We are delighted to welcome BK8 as our new main partner. It's great that they see value in working with Norwich City. pic.twitter.com/a4cFl6zaa2

- Norwich City FC (@NorwichCityFC) June 7, 2020

"The industry continues to provide the club with a valuable source of revenue that has a significant impact on our wider goals as a club."

BK8 Sports says it prides itself on having "serious ambitions" to grow its brand and customer base around the world, and hopes the partnership will "increase exposure by promoting cryptocurrencies to a wider audience." In 2020, BK8 launched its cryptocurrency payment gateway to support digital currencies such as Bitcoin, Ethereum, and USDT.

Former Norwich City player as part of the expansion Darren Eadie he has joined the company as a brand spokesperson where he will help support and increase commitment both nationally and internationally.

On behalf of BK8 Eadie added: “We are delighted to announce our partnership with one of the most dynamic and forward-thinking teams in English football.

“BK8 shares the club's aspirations for continuous improvement. It is an immortal desire to reach greater heights in a ruthless environment that brought us together.

"We are all really looking forward to the upcoming season with Norwich City back where it belongs in the top division."

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