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Playtech and Kindbridge are partners in US gambling research

Playtech

established cooperation with Kindbridge, the world's first virtual mental health clinic for gamblers and gamers to conduct new research into gambling treatment.

Research will focus on the mental health of gamblers, gamers and digital addicts to identify areas where they can help and support them. This will result in the creation of an evidence-based model for the treatment of gambling in the telehealth community through the newly created one Kindbridge Research Institute.

The aim of the partnership is to use technological advances to better understand and treat the harms of gambling and digital addiction, increasing the effectiveness of treatment in a virtual environment.

The Gambling Research Center at Rutgers University in New Jersey is commissioned by the Kindbridge Research Institute, an evidence-based telehealth model that will be used to evaluate treatment effectiveness and support harm to digital gambling.

"The research partnership with Kindbridge and Rutgers University will play a key role in supporting the sector in designing and delivering high-quality digital well-being and mental health support for those at risk and harmed by gambling." He said Mor Weizer, CEO of Playtechby adding:

"We are delighted to partner with the Kindbridge Research Institute and the Kindbridge Clinic network as they are pioneering next-generation gambling treatment, services and support in the United States."

Kindbridge works to create access to care pathways through telehealth, which will eliminate barriers for gamblers and gamers with specially trained resources that can help them actively manage their mental health.

To this end, the Virtual Mental Health Clinic works with US casino operators, as well as insurance companies and social impact organizations, enabling the institute to analyze player data along with its own downloads from its clinical network to provide a better understanding of the origin of potentially harmful gambling behavior and games.

The data research will be used to create personalized, smart approaches to treatment, designed to have the greatest impact on those in need of help, and to be available in the next 18-24 months.

Lia Nower, JD, Ph.D., professor and director of the Center for Gambling Studies at Rutgers University and principal investigator for this study , commented: “We are delighted to be working with Kindbridge to create a standardized and effective framework for treating gambling and video game problems.

"Kindbridge is the first treatment agency in the US to focus solely on these areas, and delivering treatments that we can test for effectiveness meets the unmet need for rapid growth at this time."

As part of the partnership, Playtech also provides Kindbridge knowledge and digital learning support from its Playtech Academy team, helping to build Internal Kindbridge Learning Management System for use by therapists and internal staff. Kindbridge therapists will receive thorough training and Playtech will help digitize content.

Daniel Umfleet, CEO of Kindbridge,

stated: “Combining data from players and the Kindbridge clinical network will provide significant insight that has never been achieved before.

“The scale of the datasets means we can gain an in-depth understanding of people who are currently suffering from harmful gambling behavior, as well as members of their support networks who may also be affected.

'This research will allow data scientists, scientists and researchers to learn more about effective support and treatment in the digital environment than ever before.'

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