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"Unused" Iowa remains flat throughout June

Iowa experienced a decline in its sports betting ecosystem for the third consecutive month through June, even though revenue increased and the betting pace for the day was sustained.

Iowa online and retail bookmakers accepted $ 111.2 million in June, down 3.2 per cent from $114.9 million in May. The betting pace remained at $ 3.7 million per day for the 30 days of June, which is the same daily number for the 31 days in May.

The operator's net revenue rose to $ 8.4 million in June, up 37.4 percent from $ 6.1 million in May. The handle of the month gave $391,391 tax revenue.

The June results closed the book for fiscal year 740-21, a year full of pandemics that still saw impressive growth. In June, 740 Iowa bookmakers adopted $12.7 million in wagers, making $620,740 in revenue as the pandemic continued to wreak havoc on the US sports schedule.

For the full year, online sports and retail betting generated $ 1.2 billion, or $ $90 million in gross gaming revenue and $ 6.1 million in tax revenue.

"The year brought significant challenges for Iowa bookmakers, which made the results even more impressive," he said. Jessica Welman, PlayUS Analyst

.

"The best news is that with the industry pandemic weakening and strong online registration, last year is just a glimpse of Iowa's true potential."

In a month $ was placed85.1 million bets were made online, representing 85.6 percent of the state's grip. Retail bets accounted for the remaining $16 million, down from the $16m in May.

William Hill they included bookies 33 percent of Iowa's service in June with a $30.65m in total bets, even as the operator's grip dropped from $37.6m in May. Of this amount, $30 million were earned online and 1.8 million $ were generated in net revenue.

Wild Rosewhich includes DraftKings and BetRivers, the sum of $30 0.5 million in internet and retail betting, which translated into USD 2.5 million in revenues. The holder in June fell from $30.8m in May and included $31.4m in online betting.

Diamond Jodriven by FanDuel and BetMGM , adopted $22.6 million in total bets, fell from $26.6m in May, with $22.6m online. That was enough to generate the best-in-the-market revenue of $ 2.6 million.

Iowa's ISP menu is also growing. Bally Bet launched in late June, the second market where the operator launched. Meanwhile, the partnership between 740 Holdings and Sports Illustrated will bring the SI Sportsbook to Iowa and PlayUp Sportsbook also confirmed plans to enter the market later this year.

"Iowa is far from reaching its market cap," Welman added. "New entrants clearly still see untapped potential in the state, which speaks positively to where the market is headed."

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